From first visit to forever guest: Loyalty that is custom-built for you

TL;DR: Oolio Loyalty in a nutshell
- Guests can sign up in seconds - at the POS, kiosk or online.
- Every order earns points towards rewards.
- Digital card stored in Apple or Google Wallet.
- Welcome offers and birthday treats to keep guests coming back.
- Works across dine-in, takeaway and online orders.
- VIP perks for your regulars and high spenders.

Hospitality isn’t about transactions, it’s about people. It’s the little things that stick.

Guests remember the café that surprised them with a free muffin on their birthday, the pub that knows their Friday night order, or the club that makes them feel like a local every time they walk in.

That’s what true loyalty is about: making people feel seen. And when you get it right, it pays off - 62% of Aussie diners say loyalty programs influence where they choose to eat out.

Where loyalty goes wrong

We’ve all seen programs that don’t really work.

Long sign-up forms, Rewards that are the same for everyone or no rewards at all, so guests forget they even joined.

When that happens, it’s just another way to get customer data. Guests lose interest, staff stop pushing it, and the whole thing falls flat.

How does Oolio do loyalty right

Our customers noticed a 25% increase in customer spending after implementing Oolio loyalty, in just a few months. Here is why: 

1. Join in seconds
   Guests can sign up however suits them best: at the kiosk, with your team at the POS, or online while placing an order.
2. Make every order count
   Set up rewards your way, like 1 point for every $10 spent, so every coffee, meal or snack takes them closer to a treat.
3. Check rewards anytime
   Guests can ask your team to check points on the POS or get a friendly push notification sent straight to their phone.
4. Rewards, one tap away
   No more digging through wallets or carrying another card. Your member will have their loyalty card on their phone, in Apple Wallet or Google Wallet, ready to scan and stamp with every order.
5. Turn sign-ups into moments that matter
   Encourage new sign-ups with a welcome offer, and surprise regulars with a birthday treat — a free muffin, a coffee, or something extra that keeps them smiling.
6. Loyalty, wherever they order
   Whether it’s online, dine-in, kiosk or takeaway, loyalty follows your guests everywhere. All connected, all managed from one POS.
7. Regulars, VIPs and everyone in between
   Every guest earns points but you can make your VIPs feel extra special with perks like a secret menu item or a surprise freebie. Easily create customer groups or import an existing member list and show some extra love.

Loyalty that feels natural 

Guests love feeling recognised, and your team loves keeping service personal. With Oolio Loyalty, rewards happen in the background - so staff can focus on the chat, the smile, the connection. It’s not about selling, it’s about making every guest feel valued. 

One of our loyalty customers put it perfectly:

“We thought loyalty was just about discounts. Now it’s how we make our regulars feel like family, and they love it.”

Turning visits into regulars

A loyalty program only works if it’s easy - easy to join, easy to use, easy to love. With Oolio you can:

• Let guests sign up in seconds at the POS, kiosk or online.
• Surprise them with a birthday treat or a welcome offer.
• Give your VIPs that little extra, like exclusive perks or off-menu items.
• Keep them in the loop with rewards updates straight to their phone.

When loyalty feels effortless, guests keep coming back and your regulars grow, one visit at a time.

True loyalty grows from connection. The smile at the counter, the treat on a birthday, the sense of being remembered. With the right tools like Oolio Loyalty, those everyday moments turn into lasting relationships with your guests.

If you don’t have Oolio Loyalty yet, talk to your account manager about how Oolio Loyalty can turn first-time visitors into lifelong regulars.