With the rising cost of living, loyalty has never been more valuable. Customers are seeking venues that not only deliver great experiences but also show appreciation for their support. A thoughtful loyalty program can transform one-time diners into regulars, creating a sense of connection and community that keeps them coming back.
A well-designed loyalty program isn’t just about rewards—it’s about building lasting relationships and showing customers they matter. It’s a chance to turn occasional visitors into advocates; essential when every visit counts.
Anastasia Lloyd-Wallis, COO of The Retail Doctor Group said, “Australia currently finds itself in a unique economic situation and it is interesting to see how consumers are responding. The research has uncovered that loyalty programs weigh heavily when it comes to purchasing behaviour but that consumers have demands when it comes to these programs. They want personalisation, systems have to be easy to use, and they want to see their loyalty rewarded quicker- in fact, access to special discounts was the most important consumer consideration with these programs."
Why loyalty matters
Customers don’t just return for the food—they return for the way a place makes them feel. For younger generations, loyalty programs are a big part of this. Around 70% of Gen Z and Millennials are influenced by rewards programs, compared to just 35% of those over 65.
It’s not just about the points. Customers value programs that are easy to use, feel personal, and offer real benefits. Whether it’s a free coffee, a birthday treat, or exclusive perks, rewards that feel meaningful build lasting loyalty.
Loyalty ideas to make your venue stand out
Partner with local hotels: Many hotels have loyal guests—why not make them your regulars too? Tap into their loyal customer base by offering incentives for hotel guests to visit your venue. With 31% of Australians part of at least one hotel loyalty program, this can bring new regulars through your doors. Add them to your loyalty program to keep them returning to your venue when they're in town.
Time offers to bring them back for more: When customers dine out isn’t random—it’s influenced by predictable patterns such as paydays or weekends, offering a great opportunity to make your loyalty offers count. Try double points or exclusive deals on busy weekends to draw in customers when they’re already planning to eat out. Quieter times? Offer discounted mid-week drinks or bonus points at the end of the month to stretch their dining budget. Well-timed promotions encourage repeat visits and strengthen customer connections.
Keep sign-ups simple: Ask for minimal information upfront so it’s quick and easy to join. Simply ask for first name, last name, email and phone number. Let customers add details (like birthday, address) later if they wish. A loyalty program will track what they order and help you build promotions that feel personalised, therefore enticing regulars to visit more frequently.
Make rewards accessible: Allow customers to keep track of their points and perks easily by using a loyalty program that saves their loyalty card in their digital wallet, making it simple to see offers, notifications and updates at a glance.
Community connections
Loyalty goes beyond points—it’s about belonging. Be the local spot customers turn to when they want comfort and connection, even if they occasionally visit other venues. By creating a welcoming atmosphere and showing appreciation for their support, you build relationships that last.
In tough times, loyalty isn’t just a perk—it’s a way to strengthen your community and grow your business.
